Dimakatso Lukhele is the founder of Katso Media
Dimakatso Lukhele is the founder of Katso Media (PTY) Ltd and Education Ambassadors SA Non-Profit Organisation. She currently holds the position of a Director and Strategist. Lukhele graduated from Tshwane University of Technology in Public Relations Management and was named best student in Public Relations and Communication Science.
“Katso was taken from my name Dima (Katso). I chose to use a part of my name because I wanted my company to encourage the qualities and beliefs which I have and strongly believe. It’s not only about making money and striving to be wealthy but it is also about helping others be better; that’s what I believe in. God blesses us in order to be a blessing to others.”
Katso Media PTY (LTD) is an integrated communications agency that delivers campaigns combining social media and content development, marketing and PR, digital marketing and communication strategies, as well as execution of creative advertising campaigns. They have worked with clients such as Showbiz Entertainment And Arts Expo, C-Major Productions, Yvonne Chaka Chaka Promotions, GBM Holdings to name but a few.
“I started Katso Media in October 2014 and it has been the best decision that I’ve ever made. I have really been blessed but here are some of my most memorable highlights so far:
• I was recently nominated as South Africa’s Tomorrow’s Leader at the Tomorrow’s Leaders Convention which recognises young people with the ability and skills to shape and change people’s lives.
• I got to work with the legendary Yvonne Chaka Chaka doing digital communications for her brand and promotions company. It exposed me to years of experience and opened up connections with other powerful women.
• I was also recently featured in the Business Woman Feature of the Great Women International Online Magazine which can be read here: http://bit.ly/1NsCN05
• I had a profiling interview opportunity with Sebenzile Nkambule while she was still at Talk Radio 702 for a full 30 minutes talking about my organisation.”
Dimakatso is a business woman at heart and states that when starting out, one of her biggest challenges was getting clients on board. “Firstly, I would often be rejected because I was young and secondly because I was a woman (or a girl so they said). Did that get me down? Of course not! In less than a month after starting my company, I pushed day and night looking for clients and praying and finally received two clients – one in Johannesburg and one in KZN (I also got to travel). Had I given up when I was rejected for being young and a woman, then I wouldn’t be where I am today.”
You can be an all-round Public Relations Professional out there but if you fail to establish a successful and good relationship with your client, you are most likely to perform one-time only projects which in the end is not exactly the right way to do business. The most important thing is to always be you and be honest to your clients. Those who are confident about themselves are the ones who are most likely to succeed when doing business, but note that you shouldn’t let your ego eat your talent either. In short, be confident about yourself, your creative processes and your capabilities. Make the connection between you and the client a transparent one where honesty is easily felt on every project.
This is likely the most obvious differentiator. PR and digital marketing agencies, big and small, usually require a minimum fee. In most instances, the base is lower at a small firm – primarily due to lower overhead. Large agencies cover the administrative and out-of-pocket costs needed to support more staff and expansive operations, requiring higher billing rates. However, small agencies like Katso Media can provide the same full-service expertise at lower rates because of our streamlined operations. And it is important to realise that this does not limit an agency’s client list to just regional businesses or unknown organisations. Small agencies help clients maximize budget levels that large agencies couldn’t even consider. Usually large agencies are mainly focused on winning and servicing mega-accounts with multi-million rand budgets. On the other hand, a small agency like Katso Media would cherish your business and never take it for granted, providing more attention and better service.